BRAND CREATION / DIGITAL ECOSYSTEM / PRODUCT COMMUNICATION02 / 16
Yellow Labware
Creative direction · Brand identity · Social & film direction · WordPressYellow Labware / Brand launch & ongoing growth
I built Yellow Labware as a connected brand for laboratory equipment. Identity, product imagery, digital channels and films work together to make technical products clear and recognizable.
Yellow Labware product family
01 / Brand & product ecosystem
BUILDING THE BRAND
A brand made to work across every touchpoint.
I created the identity and visual language, then carried it through product photography, catalogues, distributor material, marketplace storefronts and the WordPress website.
Product photography and catalogue environmentBrand foundation and product environmentDigital sales channels and content direction
02 / Product film & on-set direction
MOVING IMAGE
Designed around the product and the process.
For these films I led art direction and on-set visual decisions with Filmeks. Each scene was built to show how the equipment works and how it fits into a laboratory.
Art direction
Product & scene preparation
On-set direction with Filmeks
IDC-20 Dip CoaterArt direction · On-set visual direction — produced with FilmeksIMS-04 Overhead StirrerArt direction · On-set visual direction — produced with FilmeksIMS-01 Overhead StirrerArt direction · On-set visual direction — produced with FilmeksBehind the scenes — product-film direction with Filmeks
