I lead the visual communication of complex electrospinning technology across product storytelling, digital channels and film. The work connects technical clarity with a consistent global brand experience.
Products need to be understood at a glance and explored in depth. I direct the photography and information design behind catalogues, sales material, interfaces and the evolving website.
I plan and publish visual stories for Inovenso and Yellow Labware, from product launches and research applications to YouTube films and live broadcasts.
For some films I direct, shoot and edit the complete piece. For larger productions with Filmeks, I lead the art direction and prepare the products, scenes and visual decisions on set.
